Accountants, Social Media & The Job Search

Accountants, Social Media & The Job Search

I was intrigued by an article I read last week called Accountants don’t do social media – or do they, but they don’t realise they do?

It was written by Elaine Clark, one of the speakers at a recent social media event held by the ICAEW.  You can follow the hashtag #icaewsm on Twitter to get a better idea of what people were talking about during the day, but the conclusion was that many attendees saw Social Media as a real challenge for businesses in the accountancy sector.  After all, many accountants like to “flex their technical muscle and demonstrate their extensive knowledge to clients of complex accounting and tax issues” as Elaine put it.  How then would this knowledge translate in the social media world where things aren’t complex and in order to engage with your audience you need to keep it simple?  Like she says, maybe all clients want to know from their accountants at the end of the day is: How much will it cost me?  How much will it save me?

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In much the same vein, when I interview Accountants who are looking for a new role, very few acknowledge the need to use social media or are even aware of what tools are available to them.  Most I know are comfortable with using online job boards, using specialist finance recruiters such as McGinnis Loy and making sure they have a basic profile on Linked-In (Im a prolific Linked-In user as many of you know, and recently wrote Linked-In groups for Accountants which could be of interest).  Beyond this though, there is only a small number of Accountants I know who are on Twitter and even less who think Twitter could be a good job searching tool for them.   If only they knew that up to 500 jobs per minute are posted onto Twitter (according to Carmen Hudson, CEO of Tweetajob) !

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The article Elaine wrote focuses on how Accountancy as an industry can/should use Twitter to their advantage, so I thought it would be good to expand this by discussing how Accountants themselves can use Twitter for job searching.  For a basic understanding of how to get set up on Twitter, this How To Sign Up Guide will hopefully help.  Once you have an account, there are a number of organisation’s that are really worth following as well as #hashtags relevant to the Accounting & Finance sector.  If you have time, this How To Use Twitter Hashtags To Boost Your Job Search is a good read for beginners.

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Below I have collated a number of relevant hashtags and businesses that you could follow once you are set up.  This is by no means an exhaustive list, but it could help you in finding a new finance role through Social Media, so I hope you will find it a good starting point.

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Accounting & Finance Job Hashtags:

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#business, #businessnews, #sme, #economy, #tax, #finance, #jobs, #ukjobs, #jobsearch, #jobadvice, #jobhunt, #accountant, #accounting, #nowhiring, #careers, #accountancy, #icaew, #acca, #cima

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Organisations To Follow:

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@FT, @theeconomist, @finance_rec, @cima_news, @accountantjobs_, @aajobs, @kpmgrecruitment, @deloitte, @PwC_uk, @Ernst_and_Young, @FinanceJob, @FinanceJobsUK, @pfjobs, @jobsaccountancy, @GAAPweb, @icaew_talk

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If you come across more people or businesses that are worth following or new hashtags, please let me know as I for one would be very interested to see what else is out there – tweet me @LeslieFearn.  I will also update this post of any good suggestions that come back to me, so everyone will be able to benefit and have access to them.

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Best wishes

Leslie Fearn

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Leslie has over 15 years Recruitment experience helping blue-chip corporates to SME businesses recruit for their Finance teams.  As one of the founding Directors of McGinnis Loy, a Specialist HR and Finance Recruiter across the Thames Valley and London, he is still actively recruiting in the marketplace today.  Follow his helpful tweets on Twitter: @McGinnisLoy

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