Today’s post has been inspired by a re-branded UK delivery company. The old company had received a lot of bad press and social media commentary from unhappy customers and disgruntled workers.
The re-brand included a new name, snazzy new logo and sparkly new website with lots of functionality (most of which has been turned off.)
All of this has done nothing to distract me from the complete service failure and poor customer service I’m currently receiving. New image same old bad product.
Whilst I sat staring into space listening to pre-recorded messages whilst waiting in another call centre queue, I got thinking about how the re-brand had actually made things worse.
It had somehow raised my expectations which meant the service I actually got had far further to fall.
This led to more thinking on parallels that could be drawn to miss-selling yourself whilst job searching. (Yes I still hadn’t spoken to a real person.)
What good is a professionally written CV full of keywords, achievements and enviable skill sets if you can’t live up to the expectation created?
Again it could do more harm than good with the Recruiter feeling short changed.
I once interviewed a candidate quoting directly from their CV and asked them to expand. They looked at me blankly, tried to read the document upside down from across the table and then asked me to give them a clue?
It’s not that I don’t recommend using a professional service to give you every advantage in today’s market. It’s just you need more than just glittery words.
If someone else has written your CV its key that you understand and acknowledge every single bullet point and statement made.
Of course the good writing services out there make sure the results stand out and are representative however, it is still down to you to take ownership and deliver on the expectation they create.
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Sarah Cooper has over 14 years Recruitment experience gained in both an internal and agency environment. As one of the founding Directors of McGinnis Loy Ltd, specialist Finance and HR Recruiters, she is still actively recruiting in the marketplace today. Follow her tweets @approachmarket